I help brands remember they're talking to people, not algorithms. (ohhh 👀) Through strategic storytelling, creative campaigns, and real insights, (okkkk) so audiences stick around (and occasionally buy things). (I see 🤓)
Stories, strategy & social for meaningful and creative brands.
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I'm Mounia, a strategist and concept developer who spends way too much time thinking about storytelling, culture, and how brands connect with people. For over a decade, I've worked with brands in fashion, sustainability, music, and lifestyle.
I studied piano and dance before I had to justify my career choices, then studied communications and got a degree in English literature from Sorbonne Paris, because one existential crisis wasn't enough. Now I work at LOOP handling social media and creative concepts for PUMA EEMEA, plus freelance projects on the side.
I've lived in nine countries, which sounds impressive until you realize it just means I'm professionally confused in multiple languages. I speak English and French fluently, Spanish comfortably, German conversationally (by which I mean 'mit Karte bitte' and 'genau'), and understand Algerian dialect (mostly for eavesdropping purposes).
I have a vivid imagination and a sci-fi obsession—particularly stories about other planets, because this one needs a break. It influences how I think creatively, probably more than it should.
Outside of client work, I co-created a quarterly zine where artists and writers collaborate freely. I also love traveling, discovering new cultures, eating constantly, and have an unreasonable passion for chocolate.